Pordenone Design Week, a moment of cultural exchange between the training and production systems, returns to the presence after two years and for the whole week will see the city transform into a think tank extended to debates and creativity, questioning the challenges to social, production and industrial, prelude to the creation of a "city of design".
"After the pandemic", comments Andrea Zanni, director of the University Consortium, "we partially return to the original format, fulfilling our main task of interfacing with the world of industry, culture, economy, institutions, universities and school to link design, art, architecture to the production system, increasing its values and visions ".
The focus will be on sustainability and complexity, addressed in the workshops scheduled during the week (which will be held in the spaces of the University Consortium of Pordenone) in which students of the three-year course of the Isia Roma Design degree course based in Pordenone, in addition to selected students of the secondary schools of the territory, will carry out ad hoc projects with the involvement of a series of companies.
"We live in a rampant era of protocols and technological procedures" explains Giuseppe Marinelli scientific director of the Pordenone Design Week, "but the inspiring principle of the current event gravitates around the role and weight that humanistic culture plays in the complex of human, industrial species. . We can experience how valid this is even within the heart of sustainability. Without a cultural imprint that stems from the awareness of complexity, environmental problems would only be a purely technical question ".
The lectio magistralis by Alberto Felice De Toni, professor and scientific director of Cuoa Business School, already magnificent rector of the University of Udine, will open with the conference "Sustainability does not cost: an opportunity to be seized in the complexity of becoming". The same topics will be studied in depth (with a particular focus also on the 17 Objectives of the 2030 Agenda) during the conference dedicated to design to be held next May.
PDW will be the setting for the "Fvg Design Excellence Award", with the delivery of an award to 20 projects and designers from Friuli Venezia Giulia selected in the Adi Design Index 2020 and 2021 who will compete for the award of the XXVII Compasso d'Oro next June . Awarded by the ADI FVG delegation to emphasize the important role of companies and designers from the region in the world of Italian design research, the award is part of the design week to emphasize support and ties with the event. Thursday 10 March will be the day dedicated to Showcase Lessons and design will enter the city thanks to the participation and involvement of some shops in the historic center.