On September 4th, the Salone del Mobile.Milano will inaugurate the event “Italian Design: from Classic to Contemporary” dedicated to Made in Italy, part of the project “From Italy, with Love” by Bloomingdale’s, which will celebrate Italian culture, luxury and art through a series of exhibitions and activities scheduled from September 5th to 29th.
Wanting to enhance Italy and its cultural wealth, Bloomingdale’s has identified the Salone del Mobile as the ideal partner – in terms of credibility and authority – to which to entrust a special exhibition dedicated to Italian furniture production, curated by the architect Ferruccio Laviani who, in the installation, was inspired by the metaphysical squares of Giorgio de Chirico.
The project will see the creation of a scenography, balanced between artistic installation and experiential pop-up, in which icons of Italian design will be inserted, which tell a story of ingenuity, industrial production of excellence and high craftsmanship.
The objects on display were chosen with a curatorial eye by architect Laviani from among those present in the catalogues of a range of brands that best express the value and allure of Italian furniture production – Artemide, Edra, Flexform, Flou, Foscarini, Frigerio, Gallotti&Radice, Gessi, Kartell, Lema, Living Divani, Minotti, Molteni&C, Oluce, Porro, Riva 1920, Scavolini, Sigma L2, Tacchini, Technogym, Turri, Villari, Visionnaire.
Throughout the month of September, Bloomingdale’s will host weekly events aimed at activating both the New York professional community and design lovers, with a rich programme of talks and appointments that will see the participation of leading figures in the national and international panorama of living.
The talk program, entitled “Conversations about Italian Design” and curated by Annalisa Rosso, Editorial Director & Cultural Events Advisor of the Salone del Mobile, will open on September 4 with a meeting featuring Maria Porro, President of the Salone del Mobile.Milano, Kelley Carter, Bloomingdale’s Fashion Director, Marva Griffin Wilshire, Curator and Founder of SaloneSatellite and architect Ferruccio Laviani, who, under the direction of Felix Burrichter, founder of the magazine PIN-UP, will discuss the heritage of values, experiences and information that the Salone del Mobile puts into play as a strategic resource to become a bearer of evolution and the role of Italian furniture companies in the global market.
