Salone del Mobile.Milano Shanghai, the first edition at the SEC – Shanghai Exhibition Center – featured the best of design Made in Italy, and came to a close after welcoming 20,750 visitors from the leading regions of China and emerging zones like Szechuan, Hubei and Henan.


The fair laid the groundwork for reinforcement of the commercial but also cultural bridge between Milan and Shanghai, Italy and China.

Besides design, other sectors of Italian excellence like fashion, food & beverage and the auto industry were also represented.