The sense of elegance and beauty. The optimism and joy of a sincere smile. The ability to be both contemporary and timeless. To inhale life with intensity. All this and more can be discovered in the new men’s fragrance Uomo Salvatore Ferragamo: an elixir of pure Italian style.

Italian character is the inspiration for the “Scent of Life Talent Awards” in an international competition for young talents, asked to capture the Italian lifestyle in a single image.

Until 31 January 2017 you can take part in the initiative by uploading your image at A jury of communication, design and photography experts will evaluate the photographs for their originality, pertinence, aesthetic and artistic impact.

The ten selected shots will be shown during Design Week 2017 in Milan, and three finalists will be invited to attend the prestigious event.

To take part: