What is Immersive Edutainment
The organizers, Exhibition Hub, are specialized in proposing experiences of the edutainment genre that combine computer, didactic but also entertainment use in a single container . Fun, therefore, but aimed at leaving something to those who visit the exhibitions.
In the case of Van Gogh: The Immersive Experience in Milan, a documentary will be screened which will tell the secrets of Van Gogh's pictorial technique, a room dedicated to his Studio and a another area called 'Color and exhibit' - entirely reserved for the imagination of visitors who will be able to create and view their own creations inspired by the artist's most famous paintings on a large screen, or take them with them as a souvenir of the exhibition.
Finally, the Milanese setting will exclusively present the Japonism room with the works in which Van Gogh let himself be inspired by the art of Japanese prints. Thanks to virtual reality, it will also be possible to explore 'A day in the life of the artist': a 10-minute multi-sensory experience to further investigate the Dutch master's creative process and discover the inspiration for some of his most famous paintings. as beloved as Vincent's Room at Arles and The Starry Night Over the Rhone.