Moreover, thanks to the Pink Weekend , on all the weekends of the same month the brand will donate to the association 10% of the proceeds for each finalized purchase both on site shop.slamp.com both in the flagship stores in Milan and London.
What will the sum raised by Slamp be used for?
The sum raised will be allocated to the purchase of a new high-tech mobile unit of the Caravan of Prevention, the national itinerant program of Komen Italia for the promotion of women's health.
A special photo shoot illuminates the initiative
To corroborate the initiative and illuminate this communication, the company has also created a photo shoot involving Karim Eltiri, founder of Juicy Visual Content, under the artistic direction of Luca Mazza, creative director of Slamp.
The women of the ‘company, the seamstresses of light’
The protagonists of the campaign were chosen among the faces of the company which, as the Sales and Marketing Director Erika Martino Mazza recalls, “is composed for over 70% of women. As women there are some of the wonderful seamstresses of light who shape our luminous creations”.