Opens from 13 to 15 October at RiminiFiera Superfaces Lite , a new b2b marketplace dedicated to the whole world of surfaces for architecture, interior design and contract organized by IEG Italian Exhibition Group (international player in the congress fair sector) with the Rimini and Vicenza hubs.
The opening conference of Superfaces Lite has as its theme " Surfaces and New Design " and will take place in phygital mode on Wednesday 13 October from 3.30 pm: in presence at the Superfaces Academy (Pavilion D5 of the Rimini Fair) and online live streaming on the Superfaces Facebook page .
The event, organized by IEG Expo with the collaboration and curation of INTERNI and moderated by Patrizia Catalano, journalist, will be attended by Corrado Arturo Peraboni, CEO of IEG Expo, Giulio Ceppi (director of Total Tool Milano), Armando Bruno (CEO of Studio Marco Piva), Giuseppe Leida (founder of the Giuseppe Leida Associati studio), and Anastasia Kucherova, coordinator of special projects at the Stefano Boeri Architetti studio.
The 2021 edition will be the launch one, oriented towards a more effective positioning on the market of the new Superfaces brand, to give greater visibility and recognition to those companies in the sector that do not yet have a reference appointment. Superfaces Lite will therefore be a preview of Superfaces 2022, which will be held at the end of September 2022 during Surfaces Week, simultaneously with all the events in the surface sector. The Rimini exhibition center will host the most recent material innovations in a sector rich in tradition and innovation. The latest generation materials and unprecedented solutions for architecture, such as vinyl, hybrid, PVC, laminate and textile surfaces that will thus have their own sector fair, a multi-sector marketplace that will already try to imagine in this launch edition the housing dimensions of tomorrow.
The appointment is simultaneously with Sia Hospitality Design, the only event in Italy dedicated exclusively to hospitality and new concepts of hospitality and hotels. The new dates will allow exhibiting companies to present their materials and innovations to a targeted audience of architects and architects, general managers, hotel owners, decision makers of international chains and non-hotel accommodation facilities. Furthermore, the fair will be able to benefit from the induced activity given by another leading sector event such as Ttg, the tourism marketplace, and by exhibitions and special areas which - always concurrently - will host the signatures of architectural firms in the pavilions of the Rimini fair. active in the hospitality segment of the Italian and international scene.
In addition, in Hall D5, the organizers have provided a "lean" exhibition area designed to provide the best visibility to participating companies with a coordinated design. The Superfaces Academy will also find space in the same pavilion, hosting conferences such as the inaugural round table, design talks and training-oriented meetings with companies. Not only that: thanks to the Alchimie - The strength of the hybrid thematic area. Ongoing experiments between materials, Superfaces Lite will turn the spotlight on hybridizations and contaminations between surfaces through an exhibition curated by architect and designer Giulio Ceppi.
The opening event on Wednesday 13 October, organized by Ieg and Interni, media partner of Superfaces Lite, will see important architects (Giuseppe Leida from Supernormal Studio, Armando Bruno from Studio Marco Piva, Giulio Ceppi from Total Tool, Anastasia Kucherova di Stefano Boeri Architetti), moderated by the journalist of Interni Patrizia Catalano, discuss the latest trends, proposing some case studies.
The opening conference will be broadcast live on facebook starting at 3.30 pm on the Superfaces page at this link.
Companies such as Mapei, Oikos, Skema, Tarkett, Unilin have already joined the 20121 edition.