From 24 to 27 August the first fair of the new season takes place in Frankfurt. With the slogan ‘the right products at the right moment’, Tendence is an important business platform for the market, a barometer of new trends and a source of inspiration. The Living area offers retailers and specialized markets, wholesalers and department stores a wide range of international exhibits with products covering the entire range of levels of quality. Outstanding manufacturers and companies present their new offerings in the three merchandise categories Loft, Interiors & Decoration and Seasonal Decoration. During Tendence 2013 two new events will also take place at the Frankfurt fair complex. The Ecostyle specialized fair is the first platform of information and business for sustainable products found on the European retail market. From 24 to 26 August international producers show their rigorously ‘green’ design and lifestyle products. Webchance is the other event, held on 24-25 August in Galleria 1 of the Frankfurt Fair. Webchance is aimed at small and medium retailers, and offers suggestions on advertising and online commerce.