Since its origins, almost a hundred years ago, the 1000 Miglia has represented the expression of the bold, innovative and pioneering spirit that made the Brescia vintage car race unique.
Reference hub for Brescia , but not only, and official partner of 1000 Miglia, Areadocks hosts a week full of events, designed for pay homage to the most famous international competition of historic cars , between solidarity and fun. In the name of style and charity, design and shopping, music and high quality food, with the involvement of prominent personalities from entrepreneurship, entertainment, culture, politics and sport.
From 13 to 19 June the appointment is therefore at Areadocks for a seven-day full immersion in the 1000 Miglia universe. The container of entertainment, services and sales, which has made contamination its stylistic and experiential signature, dresses up 1000 Miglia with a series of initiatives and ad hoc installations, to offer an immersive experience to enthusiasts and to the curious of the rally famous all over the world.
The more than three thousand square meters of the hub will be entirely branded 1000 Miglia, with lead walls featuring historical films, themed graphics and staff strictly (and informally) dressed in t-shirts with a specially created logo. T-shirt that can also be purchased, as is the philosophy of the Brescia brand, where everything is on sale.
An accessory imagined starting from the decisive and aristocratic lines of the most exclusive racing cars of the Thirties, which identifies the current vintage mood, capable of integrating the codes of the past into a contemporary eyewear.
A collection of sunglasses and eyeglasses made of Japanese acetate and titanium, the most performing materials for flexibility and resistance, handcrafted by local artisans who make their centuries-old know-how available to the brand.