A day in Milan (as a hologram) to meet the design personalities and honor the city that, since the first Salone del Mobile 60 years ago, has become the undisputed design capital of the world

Sixty years after the first Salone del Mobile, British designer and brand-owner Tom Dixon announces a tribute to the city and its key role in the world of design: 24 Hours in Milan, an event that will see him as a protagonist but in a hologram form.

With the first Salone del Mobile, in 1961, Milan became the world capital of design”, says Tom Dixon. For many, April is a month like many others. For those who work in our sector it has always been the real beginning of everything, the opening of the dances that start with an inevitable visit to Milan, the absolute epicenter of the business of the project and of the inspiration for all of us”.


A year ago it was difficult to understand from afar the human, social and financial suffering that Italy was going through due to the pandemic, continues Tom Dixon. Then, very quickly, we all fell into the Covid tragedy and adapted. Nobody could imagine that we would not have been able to travel one year on but unfortunately this is the situation. It would be easy to freeze everything for another twelve months but it would mean succumbing to the virus. For this reason, we have decided to do something and to honor, thanks to creativity and digital technologies, the indomitable design spirit of this city, Milan, which we love so much”.

During his 24 hours in Milan, Tom Dixon will meet various personalities from the world of the project (including Gilda Bojardi, director of INTERNI). And he will present two products: a ceiling lighting system and a totally recyclable seat.

Read here the full programme of Tom Dixon's 24 Hours in Milan