A major tribute to the greatest Italian ad-man, for the centennial of his birth.

The spaces for contemporary art of the MART museum, on the second floor, are invaded by the fertile fantasy of Armando Testa, a brilliant interpreter of his time, and a forerunner of many fundamental contemporary issues.

Born in Turin in 1917, 100 years ago, Testa contributed to construct Italian visual culture as we know it.

With All the “isms” of Armando Testa, Gianfranco Maraniello and Gemma De Angelis Testa pay homage to the flair of one of the greatest Italian communicators, curating an exhibition that is a true plunge into the imagination of this great experimenter.