La Bancarella, a design work created through crowdsourcing with the young talents of IED, after a stop in the context of the Salone Satellite during Design Week, will be hosted until 10 May inside the Mercato del Suffragio, part of the metropolitan market trend in Milan.
The image cue is that of the citrus grove, transformed into a design object. The narrative begins with the ladder, a tool that has always been used to pick oranges and lemons. It continues with the traditional wooden crates, where the flavors of Sanpellegrino soft drinks are combined with citrus fruit or fabrics with refined textures. Finally, there is the stand where the fruit vendor praises the virtues of the products.
La Bancarella Sanpellegrino offers a program of initiatives throughout the month, until 10 May. On 29 April the chefs of Mercato del Suffragio and Bibite Sanpellegrino will offer a lesson, for a limited number of participants, on how to prepare a Mediterranean Urban Kit for summer picnics.
On 3 May, at aperitif time, at Bancarella Sanpellegrino a bartender will prepare cocktails in Mediterranean style, using the ingredients requested by consumers.