Weltevree is a label in terms of Dutch Design. Weltevree has been working on a surprising continuation of its development, which has chimed in a new stage in its existence. The atmosphere is one of unbridled dynamics that has resulted in 6 new collaborations and 10 new products. With a huge investment in knowledge, people and resources, the ambition takes further shape.
By recruiting passionate craftspeople from various disciplines, Weltevree proves that design is multi-disciplinary and seemingly sans boundaries. Weltevree selected several products and designers, all matching the vision of the product label in their own unique ways.
Incorporating products of designers such as Raw Color, Erik Stehmann, Scheublin & Lindeman, Thor ter Kulve, Dick van Hoff, Studio Siem | Pabon, Floris Schoonderbeek and the Flemish fashion designer Walter van Beirendonck, a surprisingly innovative collection came about, featuring all the characteristic qualities we have gotten accustomed to expect from Weltevree. These developments and collaborations are the first eager strides into a new era.
The Groundfridge, an innovative new take on the traditional root cellar, is one of the most remarkable products within the new collection. Designer Floris Schoonderbeek employs the Groundfridge to respond to the wishes of new world citizens who wish to handle their food in a self-sufficient, independent manner.
Another special collaboration is the one with fashion designer Walter van Beirendonck. It resulted in the Body Wrap: a hybrid item that combines the shelter of a tent, the warmth of a blanket and the convenience of a vest.
Studio Siem | Pabon’s Cosy Carpet is an exceptional carpet that uses intelligent design to incorporate existing heating installations.
During the Salone del Mobile from April 14th – 19th, Weltevree can be found at 8, Via Voghera, in Zona Tortona (Autofficina), Opening hours: Daily, from 10.00 pm – 9.00 am; it possesses a courtyard with a pop-up restaurant in which Dynamic Food, from Arnhem, provides the victuals.
Weltevree Release Party and presenting the launch of Workmates’ ‘Good News’ paper:
Tuesday, April 14, 7.00 pm – 9.00 pm, 8 Via Voghera, Milan