There is a special pride in the words of the vice-president of Confindustria Ceramica, Emilio Mussini: that of someone who can connect an anniversary as important as the forty years of Cersaie to the return of the numbers that preceded the Covid emergency.
And this despite a geopolitical framework destined to remain precarious for a long time, while the high price of energy leaves wounds still largely to be healed. The edition of the international ceramics and bathroom furnishings fair, in Bologna from 25 to 29 September, has in fact announced itself as that of a serenity at least partially rediscovered.
“In 2022”, explains Mussini, “the entire ceramic industry exceeded 8 billion euros in turnover, marking strong growth, while the first months of 2023 recorded a decline in turnover in the of the order of 10 percent, as was obvious.
However, we have a series of elements in hand that allow us to estimate how the second part of the year is already marking a recovery: there is still recovery to be done, but 2024 could be the year of adjustment”.
Mussini's optimism is also supported by the numbers that directly concern the fair. In fact, Cersaie confirms the layout of the last edition, which means fifteen pavilions out of fifteen of the Bolognese exhibition structure involved for a total of 145 thousand square meters transformed into the international showcase of a strategic sector for Made in Italy .
“A sector”, as Mussini is keen to reiterate, “which is not only devoted to technological and aesthetic research, but also to sustainability. In fact, over time, ceramic surfaces have become a powerful ally of the project that defends the Earth.
The exhibiting companies demonstrated their ability to create products capable of being improved over the years, but at the same time capable of resisting trends.
The ceramic sector is a far-sighted sector, which innovates with a profound respect for its own past, without chasing ephemeral trends, and therefore capable of giving life to an offer solid and functional, as well as aesthetically relevant”.
Precisely in support of this increasingly sophisticated and challenging offer, one of the novelties of the forty edition of the fair dedicated to the world of installation was designed, where the large format market has been requiring for years a level of ever-increasing professionalism of the workers.
Looking at the training of future generations, six very young people between 17 and 23 years old are asked to try their hand at creating an artifact with the use of tiles of different sizes .
The actual celebrations for the fair's forty years are instead entrusted to a storytelling that unfolds along a path in five stations between images and videos that document a long history of excellence, while the conferences and meetings of the program Building Living Thinking represent the inevitable reference for continuing to develop what has been dear to Cersaie since its birth: not only the business, but also the culture of the project.
Cover photo: Il Café della Stampa curated by Interni last year with Studio Otto by Paola Navone. This year (seventh edition of the Cafés organized by Cersaie) the guest is Massimo Iosa Ghini, who speaks on the relationship between ceramic material and architectural project.