In this context, what is the work of architects and designers?
Francesco Scullica: "The work of the architect presupposes the ability to project oneself beyond. To imagine the hospitality space not only in its most obvious requirements, such as the beauty of a hotel room, but in the capacity of the sector to be a magnifying lens of the culture of a territory and its values.
Questioning the most traditional codes means above all carefully observing the materials, the construction techniques, the formal elements, both decorative and architectural, to give life to a compositional nomenclature that respects the cultural and historical identity, bringing it into the contemporary.
This is done by placing oneself in a positive relationship with the city, in a dialogue that takes into account the infrastructural components. Hospitality places must open up to the relationship with the inhabitants, present and future.
The projects of Cortina and Sondrio respond to a new type of tourism, more interested in experiencing the place in its entirety, in a more conscious contact with the beauty of the landscape, more respectful of the natural context, sustainable in every dimension".