2. It is the Back to the future of journalism
Before social media there was the (paper) newspaper which, with all its shortcomings, had the merit of establishing a pact with the reader. He committed himself every day to giving him his own vision of the world, selecting the facts and placing them in a hierarchical system. He told him: “This fact is important, I'll put it on page 1”, “This is less important, I'll put it on page 30”, “You don't need to know this other one”. Then came the social networks and Google News.
Most of the sites have abandoned a hierarchy and turned into ‘machines churning-url’, hoping to intercept distracted readers on social media or search engines. Result: that task of putting the various news in order has been contracted out to the algorithms of Facebook and Google News. In the last two years, thanks to the global upheavals, readers have sought more and more products that would put the facts back in line, and give them a vision of a piece of the world. Here, the old newsletter – along with the podcast – proved to be one of the most reliable means.