The inauguration date of the renovated Velasca Tower is approaching, conceived as a place of connection between private and public, thanks to a new pedestrian square, retail proposals, hyper-contemporary offices and apartments

The conclusion of the restoration project of the 'new' icon that lives in the present is highly anticipated: started in October 2021 with "artisanal" care and meticulousness attentive to conservative respect, the regeneration intervention of Torre Velasca developed by Hines therefore promises to be as an emblematic example of contemporary reinterpretation of a monument representative of the Milanese skyline.

The project is managed by the studio Asti Architetti, which with enormous restoration work has maintained faith in the primordial soul of the building built in 1956 by Studio BBPR still with contemporary validity today, simply updating it in terms of efficiency and performance, and refreshing its aesthetic appearance always devoted to values originals.

Furthermore, an integral part of the project will be the homonymous square, a new space and meeting place in the historic center enriched with green areas with essences such as olive trees and magnolias.

The vocation to linearity, to chromatic cleanliness and formal is confirmed unchanged, together with a particular flexibility that responds to a basic “spatial sensitivity” for the entire original interior design.

The latter, like the facades, were restored with conservative direction and the aim of maintaining the distinctive feature of the original BBPR project unchanged, i.e. the typical functionality of the 1950s.

To do this, original cladding techniques and materials were used, as some elements were recovered or faithfully reproduced in line with the indications of the Superintendency, with the involvement of around 100 workers per day.

An approach that can also be pursued thanks to the precious collaboration with various specialized companies that have put some elements back into production, such as the handles designed by BBPR.

Kaleidoscopic soul

In addition to the architectural project, the commercial one also brings a breath of fresh air. Respecting the original intended uses, the new Velasca Tower will be enriched with spaces open to the public, such as business, catering and wellness areas. By opening the doors of a building that has always been exclusively private, the Tower will offer different experiences that will coexist in synergy, with spaces dedicated to offices and private apartments, as well as prestigious retail and restaurant projects.

The offices: contemporary face and efficient heart

Flexibility and functionality are the structural values that distinguish the open spaces used as the new offices of Torre Velasca: 11,000 square metres distributed over fourteen floors (from 2nd to 16th), which can be completely customized by the hosts.

To represent them, a dedicated lobby with independent entrances, elevators and stairs for exclusive use which allow those who use the offices on a daily basis to move independently and independently of the tenants and guests of the various restaurants.

Functional, also in terms of consumption. Always fully respecting the historicity of the building, the new offices in Torre Velasca were designed according to the highest standards of environmental sustainability and energy efficiency, with the aim of obtain international LEED Gold certification. In addition to responding to contemporaneity and performance from a technological and digital point of view, for which they have already been recognized with the Wiredscored Silver certification, which validates the high levels of digital connection and smart technology.

Among the prestigious companies that will populate the spaces dedicated to the new offices of the building, JAKALA, a leading MarTech company in Europe, Excellera Advisory Group, the large Italian corporate affairs consultancy firm, in addition to SIStudio Inzaghi, an established law firm in the real estate sector.

The retail and apartment area of the new Velasca

There will be two restaurants, on the first and 18th floors of Sunset Hospitality, including SUSHISAMBA; while the 72 refined serviced-apartments in the projecting part characterized by the famous "braces", from the 19th to the 27th, will be managed by Sircle Collection, a leading international group in the hôtellerie, intended for stays with short-medium term rental formulas. Furthermore, Sircle will develop its own members club "TheCover" on the 17th floor, which will complement the wellness services of the spa of over 1,000 square meters in the basement and a coffee bar open to the public on the ground floor.

Note: Hines European Value Fund (HEVF) is an investor in the HEVF Milan 1 fund currently managed by Prelios SGR S.p.A. and owner of Torre Velasca, for which Hines Italy acts as development manager. The Torre Velasca regeneration project is managed by the Asti Architetti studio, in collaboration with ARS Aedificandi, the CEAS studio, ESA Engineering and in continuous dialogue with the Archaeological, Fine Arts and Landscape Superintendency of Milan.