Alba is deeply rooted in the Langa, with its history, its people, its landscape: sun, clouds, hills, farmsteads, cellars, paths, vineyards, seasons, colours. That Langa dotted with an infinity of villages and hamlets that made Cesare Pavese write (in Luna e i falò) that 'a village means not being alone, knowing that in the people, in the plants, in the land there is something of yours, that even when you are not there it remains waiting for you'. A land that knows how to tell, to those who know how to listen, legends, stories, traditions that speak of toil, of hands, of arms that have worked the land and the countryside for centuries, until becoming part of it.