For this "spring" column, it is impossible not to start from the catalog (already in bookstores for a few weeks) of a beautiful exhibition on the design of Olivetti which debuts on April 13th in Cesano Maderno, precisely on the occasion of the Salone of Mobile.
The journey through the most interesting titles of this month continues with a book that tells well how the entry of women into architecture studios has created new (and stimulating) relational and creative geometries and with a volume- box set dedicated to the history of products awarded with the Compasso d'Oro created in the cradle of two industrious provinces such as Bergamo and Brescia.
Finally, to return to architecture, a book homage to the genius of three architects such as Gardella, Vietti and the lesser-known Menghi and a reflection on how museums and exhibition spaces will change.
1. Olivetti. Stories of a collection, curated by Sergio Polano and Alessandro Santero (Ronzani editore, 50 euros)
We begin our selection of titles with the reprint of a book released a few months ago and which, on the occasion of the Salone del Mobile in Milan, is transformed into the catalog of the exhibition of the same name "Olivetti. Stories of a collection” which, from 13 April to 2 June, will be open to the public at Palazzo Arese Borromeo in Cesano Maderno .
«We must do things well and make it known», said Adriano Olivetti. And the book, together with the exhibition, tells how many things Olivetti has managed to do well in the fields of design, communication, graphics and advertising.
Enriched by over 500 images, the book retraces the most significant graphic and advertising materials created in the approximately ninety years of Olivetti's history through projects, drawings, posters, brochures, letterheads, books and manuals to which names such as Marcello Nizzoli, Luigi Figini and Gino Pollini, Ettore Sottsass, Carlo Scarpa, Bruno Munari, Erberto Carboni, Giovanni Pintori, Albe Steiner and Walter Ballmer contributed.
Who will like it Graphic designers and designers but also fans of the "humanistic utopia" represented by Adriano Olivetti, capable of involving the best cultural energies of the country in business strategies.