The 1:100 scale model presents the Italian Pavilion at Expo 2025 Osaka to visitors

HALL DELL’AULA MAGNA, UNIVERSITÀ DEGLI STUDI DI MILANO - Art Regenerates Life: this is the theme of the Italian Pavilion at Expo 2025 Osaka designed by Mario Cucinella. On display in the Hall of the Aula Magna, a 1:100 scale model conveys its architectural principles

Already the centrepiece of two encounters organised last autumn, in Bergamo at the Landscape Festival and in Bologna during Cersaie, the Italian Pavilion at Expo 2025 Osaka is now featured at the FuoriSalone in Milan.

The 1:100 scale model of the exhibition architecture designed by Mario Cucinella - MCA Architects is on display as part of the exhibition Cross Vision in the Hall of the Aula Magna, to express the work’s foundational principles but also the agreement for communication between the General Commissioner for Italy at Expo 2025 Osaka and Interni.

This partnership will give rise to a series of events and presentations that will accompany the public to the Universal Expo scheduled in the Japanese city from 13 April to 13 October 2025.

“Milan Design Week is celebrating ‘Italian know-how’, whose value is recognised globally,” commented the Commissioner General for Italy at Expo 2025, Ambassador Mario Vattani.

“The FuoriSalone organized by Interni is the ideal setting for a public preview of the Italian Pavilion designed by Mario Cucinella’s practice (MCA), which will host the whole Country System.

The theme of our pavilion is ‘Art Regenerates Life’. For us, the term ‘Art’ is understood in a broad sense and becomes synonymous with eclectic Italian creativity, with that ‘thinking with the hands’ that is the basis of the success of our design worldwide.” Mario Cucinella’s project focuses on people and their interactions with society, technology and sustainability.

The architecture of the pavilion revisits the ideal Renaissance city in a contemporary key, with the theatre, the piazza and the Italian garden as the country’s places of identity and urban planning.

“Designing the Italian Pavilion for Expo 2025 Osaka,” says Mario Cucinella, founder & creative director of MCA - Mario Cucinella Architects, “provides a unique opportunity to create a veritable stage on which not only to showcase culture, history and innovation in our country, but also to create a place for shaping connections.”

Designed by MCA - Mario Cucinella Architects and inspired by the ideal city of Renaissance origin, the Italian Pavilion covers a total area of about 3,000 square meters. The monumental portico welcomes visitors. The prefabricated structure is made of certified wood.