A journey that tells the story of the iconic Soluzione Schoum bottle invites visitors to reconnect with a natural dimension of well-being

COURTYARD OF HONOR SUBPORCH, UNIVERSITY OF MILAN - A path is devoted to the history of the iconic bottle of Schoum Solution that invites visitors to reconnect with a natural dimension of well-being.

The installation that tells the story of the iconic bottle of Schoum Solution is devoted to the theme of well-being, self-care and reconnection with the natural elements.

Like a sort of digestive system, the path develops organically around the columns of the cloister of the Courtyard of Honor, leaving room for works by students from the Università di Genova, who took part in a workshop focused on the creative reinterpretation in a contemporary key of the bottle of the well-known medicament based on plant extracts.

With its harmonious layout, the installation creates a transversal relationship between the product, its narrative and the architecture, and then returns to the city with the iconic Torre Velasca, which becomes view, reference, inspiration and perspective of the installation itself. The concept of the project is curated by the University of Genoa, in collaboration with the designer Francesca Sarti, founder of the Arabeschi di Latte studio; the exhibition is designed by the architect Emiliano Calderini.

Glass is the principal material of the installation: the same that characterizes the iconic bottle of Soluzioni Schoum, the starting point of Zentiva Italia – a pan-European company that develops, produces and supplies high-quality medicines – to promote practices related to well-being. The square glass blocks form a vertical modular grid with an exhibition function, defining the spaces for the representations designed by the students of the University of Genoa.