A great collective thinking on regeneration as a design practice: to recover what has already been built and produced and improve the quality of life of those who live and use man-made products

"Regeneration is a chemical process, produced by man. Rebirth is a natural process, which can also belong to the metaphysical sphere. Design seems to belong to both categories ".

This is the beginning of the reflection of Andrea Branzi about " Design Re-Generation ", the theme developed by the exhibition-event organized by Interni on the occasion of the FuoriSalone 2022 .

The title alludes to regeneration as a design practice , the aim of which is not only to recover what has already been built and produced, but also to improve the quality of life of those who live and use man-made products.

Design Re-Generation also refers to a new generation of designers who, with a regenerative approach - or 'restorative', based on a principle of care - have taken on a new point of view on the challenge of sustainability: to recompose the fracture with nature you have to act within it , studying and learning its mechanisms through a multidisciplinary vision, and not as if it were a reality separate from that of man.

The Design Re-Generation exhibition, organized by Interni, intends to show a series of innovative proposals in which the creativity of well-known protagonists of the international project is combined with the most advanced research of companies in the common intent of < strong> find concrete solutions to improve our present and near future .

There are four exhibition venues for the event which takes place from 6 to 13 June:

  • the University of Milan , where 38 projects are presented including installations, exhibitions, temporary architecture and displays
  • the Botanical Garden of Brera , where Carlo Ratti with Italo Rota creates an interactive installation on the theme of energy for Plenitude
  • Audi House of Progress in Piazza Cordusio, a creative and research laboratory where we will talk about visions of the future in sustainable mobility
  • IBM Studios Milano in Piazza Gae Aulenti, where two exhibitions by Giulio Cappellini on the home and products of tomorrow are hosted.

Cover photo, Sidereal Station , the installation of AMDL for Whirlpool (during construction). Photo Carlo Biasia