The Feeling the Energy installation designed by CRA - Carlo Ratti Associati and Italo Rota for Plenitude in the context of INTERNI Design Re-Generation we have awarded the FuoriSalone Award 2022 in the interaction category.
A recognition that underlines the value of the project in the development of a story about ecological transition and renewables , complex and hotly topical issues that require particular ways to reach the general public without falling into trivialization or, worse , in misunderstanding and greenwashing.
The response of CRA - Carlo Ratti Associati and Italo Rota on this point is clear: those who deal with energy have a duty to bring people serious, correct, scientifically proven messages . And do it in a way that stimulates intellectual understanding and memory: that of doing. Better if accompanied by a playful tone of voice.
This is exactly what Feeling the Energy does, the installation that during the FuoriSalone 2022 occupied the spaces of the Botanical Garden of Brera (up to and including 13 June) and which is, in fact, a physical representation of the vision of Plenitude on the topic of renewable energy .
An energy park where you can learn everything about energy by playing
Feeling the Energy is a sort of energy park, composed of an antibacterial copper tube produced by KME, almost 500 meters long that winds through the paths of the Orto Botanico di Brera . In practice, a small-scale reproduction of energy networks - city, national and / or continental - composed of a self-sufficient energy infrastructure, with the various points of the path connected in a microgrid . Crossing the path, the visitor is offered various playful activities (playing a special xylophone, touching the steam, walking through an orchestra in nature, moving a pinwheel ...): simple actions that become just as many ways to discover the many forms of sustainable energy production and consumption . The link that exists between all six sections of the installation then makes clear the concept of interdependence, which from a symbolic point of view also explains the dynamics of energy distribution and the possibilities of making choices that truly change the future.
Cover photo on desktop by Marco Beck Peccoz (from ArchDaily). All the others: Saverio Lombardi Vallauri