The new Boost Natural Pro collection expands the line born from the collaboration with architect Matteo Brioni. And gives life to one of the most complete ‘hand-crafted’ raw earth effect proposals on the market

When technological research meets Italian know-how and taste, unique solutions are born, capable of mixing design, performance and innovation. This is what happens thanks to the Boost Natural Pro collection designed and created, in collaboration with the architect Matteo Brioni, by Atlas Concorde for indoor and outdoor use: a line that allows for the creation of stylistic continuity between indoors and outdoors. 
Through the proposed looks, the brand offers the possibility of designing outdoor areas as an extension of the domestic environment.

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The tradition of raw earth

At the base of Boost Natural Pro by Atlas Concorde there is an ancient element, the archetype of modern cement-based binders, such as raw earth: a material that is today increasingly appreciated in interior design for its natural and textured appearance and for its ability to give warmth to rooms with a minimal and essential look.

Indoor and outdoor solutions

Boost Natural Pro represents a solution for floor and wall coverings, but also for furnishing elements such as kitchen tops or washbasins from the Atlas Concorde Habitat range.
 The added value of the collection is to make raw earth a furnishing solution not only for indoor, but also for the wetter areas of the home and outdoors. The porcelain stoneware solutions, in fact, extend the application possibilities of the raw earth effect that can also dress bathrooms, showers and outdoor spaces, allowing for the development of the furnishing project in a coherent way, maintaining as a fil rouge a material expressiveness combined with delicate colour contrasts.

Nuances and finishes

Matteo Brioni has identified eight new colours for Boost Natural Pro: two soft grey variants (Dove and Cinder) are flanked by three different shades of dove grey (Salt, Oat and Sand) to which are added three brighter and more brilliant shades (Skin, Lava and Coffee). Three finishes are available: Velvet, Mate and Grip Sensitech, Outodoor 20 mm.

Three 3D structures

Another characteristic element of the Atlas Concorde collection are the wall tile surfaces in the 50x120 cm size, which integrate, enhance and complete the porcelain stoneware floors, reproducing the material aspect of clay and its irregularities, through three 3D structures (Wave, Rice and Craft) and a decoration (Motion).