But the protagonist of the celebrations is Milan, the real and symbolic starting point for cc-tapis, and location of the 2021 One Night in Milan photographic campaign, shot by Piotr Niepsuj with the art direction of Apartamento Studios: a heartfelt tribute to the city and in particular to its welcoming places par excellence: hotels, in fact.

Made in 10 hotel interiors – from the cheapest to 5-star luxury –with 10 symbolic carpets – one for each year of the brand – immortalized as if they were the characters of a film, the shots of the photographic project tell of ‘very Milanese’ welcoming in an ironic but sophisticated – cinematic way – the spaces, common and private, empty during the lockdown, some in the process of cleaning or setting up, revitalized by the fringed shapes and vivid colors of eclectic contemporary carpets, created in collaboration with famous designers. Carpets like installations, carpets that look like works of art.

The idea of the photographic project has an ironic and pop genesis that dates back to ten years ago, as Fabrizio Cantoni explains: “We imagined a campaign inspired by the famous Paris Hilton 1 Night in Paris porn movie that had just come out, after all she too came from the hotel tradition!”. “The idea”, continues Daniele Loro, “was to create a sort of carpet acting in various rooms of city hotels, from the one-star hotels in Via Porpora to large luxury hotels. The project has remained in the drawer for all these years, it seemed nice to create it to celebrate our tenth birthday”.

The photographic project reflects all the aesthetic codes of cc-tapis with a criterion that is as simple as it is functional: ten symbolic carpets immortalized in ten different hotel interiors. “We have chosen ten rugs that represent our evolution over the years and we liked making them ‘travel’ to these places” explain Nelcya, Fabrizio e Daniele. “Even if the contingency due to the pandemic is sad, it was fascinating to take advantage of the period of closure of the hotels to see the various spaces in their purity inhabited by our most iconic creations”. The shots that make up the shooting emphasize the carpets as independent subjects, each with its own strong personality, not just objects that occupy the space but characters who live it.

One Night in Milan is a real act of love for Milan, which for the three founders, with their intertwining of stories and biographies, is the Milan of Design, of the Salone del Mobile, of Superstudio, of Brera, of the Bar Basso, of contacts with industrial realities of the highest level and with his own style, synthesis of a mixture of ingredients that escape a single definition but that all those who have come here know instinctively recognize as “Milanese”.

“Milan has taught us a beauty that you must learn to see in detail, an aesthetic dimension perhaps not as brazen as other Italian cities: a more introspective beauty” tell Nelcya, Fabrizio e Daniele.

IfOne Night in Milan is the starting point to celebrate these ten intense years of activity, it is in the spirit of cc-tapis to always be projected forward without nostalgia, in a continuous search to redefine one's form, as Daniele explains: “after ten years we like to talk about our past. It is not a question of doing a retrospective but we are always interested in studying new formulas; hence the decision to carry out more events and presentations around our projects throughout the year such as campaigns, videos, and collaborations, reinterpreting fairs and salons as appointments to show the results of our ongoing research and speak to our customers”.