How do you describe a project that doesn't exist yet? How do you communicate a concept defined in every detail but still under construction? How to capture attention, among the multitude of emails and daily proposals, focusing on a working in progress without relying on - usual, (too) precise, cold - rendering? And again, how can a cultural festival be made 'to take away', and therefore tangible?
More and more convinced that communication is (increasingly) fundamental for companies, designers and institutions, we have selected three (truly) original concepts, which impressed us with their creative impact fresh and vivid, brilliant and eclectic.
Three ideas to anticipate, respectively, a large residential and urban project in South America, a small restaurant near Milan and a cultural festival that arrives like a pizza. Because disruptive formats can be adapted to any project scale.
Read also: the three installations by Cersaie and Marmonac that we liked the most and why