Investing in author photographic projects and catalogs with twentieth-century care and workmanship. They are still needed, and how they are needed. Communicate on social media, be direct and immediate, keep up with the times, of course, but without neglecting paper tools or in any case from the analog allure that still have a lot, a lot to say and to give. Who still have the ability to narrate, amaze and make people linger.
It is really remarkable the evolution of Radici, now Radici Contract, historical brand in the textile coatings sector, reference of the Val Seriana (Bergamo). The is impacted by looking at the concrete yet evanescent, contemporary and at the same time timeless photos taken by Francesca Ferrari with the art direction of Chiara Andreatti in the company.