For companies, the most advanced communication tool remains analog. It is an author's photographic project with a dusty, almost vintage patina, very far from the rendering effect social filters. Like the one made by Radici Contract

Investing in author photographic projects and catalogs with twentieth-century care and workmanship. They are still needed, and how they are needed. Communicate on social media, be direct and immediate, keep up with the times, of course, but without neglecting paper tools or in any case from the analog allure that still have a lot, a lot to say and to give. Who still have the ability to narrate, amaze and make people linger.

It is really remarkable the evolution of Radici, now Radici Contract, historical brand in the textile coatings sector, reference of the Val Seriana (Bergamo). The is impacted by looking at the concrete yet evanescent, contemporary and at the same time timeless photos taken by Francesca Ferrari with the art direction of Chiara Andreatti in the company.

Authenticity sophisticated in its simplicity

The images taken in the company are simple and at the same time extremely elegant: they communicate authenticity. They weave people and looms, threads and colors, warp and weft, machinery and manual know-how, work and quiet. They reinterpret the textile tradition of Val Seriana and its artisans with a sophisticated look, subtracted, analogical and not at all painted, legible from the vintage grain and dusty colors.

Emblem of the textile culture of Val Seriana

Founded in 1950 by Pietro Radici, the company is today a reference in the production of high quality made in Italy textile flooring. Emblem of the textile culture of Val Seriana, in the course of its history Radici has been able to balance heritage and tradition with a drive towards innovation, also aimed at making production processes more eco-sustainable, and with a refined creativity in a contemporary style.

Artisan identity ...

Chiara Andreatti's sophisticated creativity guide Radici's path by offering a refined aesthetic linked to the world of design and contract.

"I was immediately fascinated by the historicity of the company" explains the designer and art director. "What struck me most is their strong artisan identity, the attention to detail and the quality of the raw material. Although it is mostly a technical company and very distant from the furniture companies I usually work with, this new adventure was very stimulating".

... and expressive and realization possibilities

"I started first from the study of the raw material and its processing to then create small 'stories', ad hoc designs that were able to express the different possibilities of the brand in the best possible way , with flat and monochromatic creations, to printed or wilton processing; thus giving a global image of everything the company can achieve and do" concludes Chiara Andreatti.

The stories that intertwine, between territory and looms

The history of Radici is interwoven by the traditions, by the people and by those places in which it is grafted. And so it has evolved since 1950, celebrating the textile culture of Val Seriana, the territory in which it was born and from which, within a few years, it reached the whole world.

Business leaders and group challenges

A story of creativity, quality and the ability to innovate, written by courageous business leaders such as Miro Radici who transformed a small carpet company into the Radici Pietro Industries & Brands group, today an international reference in the field of textile flooring. But also the story of a group of people and a challenge, that of getting involved, every day, to offer solutions that can improve the quality of life also with a view to sustainability.

A collection of textile flooring inspired by the Bauhaus

At Salone del Mobile.Milano 2022, Radici Contract presented a collection of new designs for textile flooring created in collaboration with Chiara Andreatti. Decò, inspired by Bauhaus, stands out in particular.

Sharp graphics and color contrasts generate an alternation of solids and voids, emphasized by the three-dimensional effect of the cut&loop. The butter-colored base is enlivened by interventions in black and mustard yarn: a declared homage to the Weimar school.

Woven works that arise from the encounter between warp and weft

The decorations play with the expressive, stylistic and manufacturing possibilities offered by the Radici frames. "I designed a capsule collection to tell the excellence of the material and the small woven works that can arise when wefts and warps meet" concludes Chiara Andreatti.