A story to forge
Just scroll through Dante Negro's social networks to immediately perceive the detachment, the visual and communicative leap brought about by the creative work of Margherita Rui, designer and founder with Alessandro Rado of Dogtrot studio, a multidisciplinary reality that deals with communication and design, strategic consulting and creative direction.
The hetitage has not changed, the historical collection c ' is still although revisited, the protagonists are always - without ' shadow of doubt - metals and their craftsmanship and hi-tech manufacturing. What has been made is a contamination, material, design, but above all aesthetic. The style is subtracted, essential but balanced, contemporary and at the same time archaic, timeless.
To be emphasized are the indoor and outdoor furnishings that become bespoke architectural structures to inhabit. The manufacturing knowledge and the deep knowledge of wrought iron have always been , since 1975 for the exactly, the metamorphosis is, in fact, in the image.
Read also: the photographic project by Federica Biasi for Decoratori Bassanesi