The first novelty presented by Conte at the Salone del Mobile 2022 is Levante, designed by the architects Dainelli Studio: a bed that defines with its verticality the importance of the headboard for modern but also bourgeois types of furniture. The metal and the bands made with sartorial details embellish a very simple and generous volume.
Conte opens its first showroom in Milan, at Via Senato 45. The design of the space, spread over two levels of 200 square metres, was entrusted to Dainelli Studio, which created a place of great impact inspired by the elegance of the 1950s, intertwining with the city's setting and conveying the company's stylistic values. The layout is characterised by the inclusion of precious marble, resin and moquette and elegant boiserie in burnished brass and smoked mirrors for the walls. During Design Week, the showroom was the setting for the new 2022 collection coordinated by Leonardo and Marzia Dainelli.
A showcase to the world
"This first flagship store will be our showcase to the world, being located in the centre of the design capital. It will be our pilot project for the next openings in the pipeline with our international partners: in New York, Miami, Shanghai, Athens and Dubai,' explains Ferdinando Conte, CEO and art director of the company.
The company is based in Apulia in a headquarter of about 40,000 square metres that houses the entire production process: from research to development to packaging and has been working for over 30 years to guarantee quality comfort. The entire production takes shape in Italy, supporting its craftsmanship, recognised worldwide for its quality and excellence.