Veneto-based company enhances local expertise: collaborations include Gucci, OFF White and Ferrari

‘We have always valorised the skills of the territory by investing in a local supply chain that supports the realisation of projects,’ explains Luca Bonato, CEO of FusinaLab, founded by his father Carlo in the 1970s, which today designs and creates installations and displays for the most important fashion and luxury brands. Behind the installations and displays of the Ferrari Stores in Milan and Las Vegas, OFF White's pop-up showroom in London or Gucci's iconic Christmas Tree of 2023 in Milan's Galleria Vittorio Emanuele, there is Italian-made design excellence.

allestimento FLUSSI_MATERICI_FERRARI_MILANO
Material Flows is the name of the project desired and conceived by Maison Ferrari. Suspended metal elements perform harmonic movements like musical notes. In the photo, the Ferrari Store in Milan.

Design and artistic expressiveness

FusinaLab, based in Bassano del Grappa and specialised in design and production in the field of visual merchandising and retail marketing, was founded as a workshop for the production of metal and plastic objects in 1971. An innovative approach to the use of materials has characterised the work of founder Carlo Bonato and that of his son Luca, today CEO of the company, over the years. A reality that puts design and artistic expressiveness at the centre of the design and realisation of artwork, installations and fittings for the world's most important brands in luxury retail and beyond.

GUCCI_MILANO_1500_Xmas Gucci galleria vitorio emanuele a milano
Xmas Gucci: Gucci's signature Christmas tree in Milan's Galleria Vittorio Emanuele.

In tradition the roots of the future

‘FusinaLab brings with it a remarkable artistic and cultural heritage,’ emphasises Luca Bonato. ‘I am proud to carry on the business founded by my father, which today has become a partner for global brands that combine artistic and design sensitivity with strong materials expertise. Our strength has always been to mix creativity and engineering, craftsmanship and experimentation, thanks to our strong roots in the territory. This is what drives us to define ourselves as ‘a company as big as the Veneto region’ and we believe in the value of an ecosystem of competences in which we invest, feeding a supply chain that supports various phases of the realisation of orders. On the strength of this tradition, we aim to grow in the coming years to be even more competitive in a global market where talent and artistic sensitivity really make the difference'.

ITALIA-ESTERO_GUCCI_LONDRA_2023_Christmas Decorations per Gucci in Bond Street a Londra
Christmas decorations for Gucci on Bond Street in London.

Concept, realisation and set-up

Collaborations with major brands such as Luxottica, Prada and Fendi have enabled the company to exhibit its creations from Milan to Las Vegas, from Paris to London. An expansion highlighted by 40% growth in the last three years. It is precisely with the big fashion and luxury brands that FusinaLab finds a fundamental area of development, working on the conception, design and fitting out of exhibition spaces, artwork and installations.

Murakami-Abloh-Murakami & Abloh future history alla Gagosian di Londra
Murakami&Abloh Future History at the Gagosian Gallery in London.

Ingenuity and sensitivity

At the centre, the ingenuity and creative sensitivity first of Carlo and now of Luca Bonato. The works of the founder of FusinaLab have won international recognition: from the Gold Medal at the XV edition of the Milan Triennale to the ENAPI Gold Medal Diploma at the World Craft Council in Munich. Some works have also found their way into several Hollywood-produced films, including ‘The Lens’, a glass sculpture included in the 1991 film The Legend of the Fisher King, directed by Terry Gilliam.

Poltrona Sezioni_di Luca Bonato
Sezioni armchair by Luca Bonato. A seat composed of thin sheets of Plexiglas intersecting each other to create a rounded, enveloping shape.

Experiences in art

FusinaLab has also collaborated with important names in the art world, such as the multidisciplinary artist Virgil Abloh, a relationship that has led to the realisation of numerous projects, not least the 20-year career retrospective at the Museum of Contemporary Art in Chicago, or the installation at the Gagosian Gallery in London paired with Takashi Murakami. There have also been numerous collaborations with the optical artist Alberto Biasi, who has used Plexiglas as a reference material since the 1970s.

Prada Parigi Candy_02
Prada Infinity Box is an installation that enhances the beauty of the new Prada bottle. Through careful use of reflective materials, FusinaLab has succeeded in creating a container as romantic and mysterious as the ‘Candy’ fragrance.

Sustainability and circularity

FusinaLab's artistic and technical vision is linked to a concrete commitment to sustainability. In fact, the company consciously chooses circular materials for its projects. In addition to obtaining ISO 14001 certification for environmental management, it collaborates with Treedom committed to supporting companies with tailor-made sustainability projects, to plant trees remotely, aiming to create a global forest within the next five years. Thanks to the very first trees planted in Cameroon, 550 kg of CO2 in the air have already been absorbed.

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