Put into production by Danese, Oramai is a 'destructured' watch on which the digits can be positioned as desired on the dial, thanks to the magnetic force. In this way it is possible to compose a clock with 12 hours, or mark only the quarters, or even choose to keep the dial totally empty. “Normally, even if we are immersed in a digital world, analog dials are used rightly. Reflection on the passage of time is also useful for adults. I like the idea of being able to build your own watch, indicat-ing a particular time or excluding other figures...” says designer Giulio Iacchetti. The composition of the dial becomes, if necessary, an educational moment to convey to children the sense of the passage of time: at each turn of the minute hands, the hour hand will indicate the direction in which to position the relative figure. Oramai is a clock that lends itself to furnishing work spaces, offices, as well as of course domestic living spaces.