Creativity and freedom find expression in the company's new claim and take shape in the novelties presented at the Milan Furniture Fair: Collier, Café and Shine

The transversality of design involves contents, forms and contexts, enhancing differences and diversities, experimenting with material and stylistic contaminations. This transversality often gives rise to new furnishing solutions, focusing on the design creativity of architects and designers and the freedom of expression of customers. For over 70 years, Emu has been seeking in the design of its products a balance between identity and inspiration, historical vocation and technological innovation, practicality of use and elegance, classic and contemporary design: in every residential and contract context.

An ode to life in the open air

We think Outside is the new Emu claim, a hymn to life in the open air, a manifesto in which the company values come to life and in which everyone can recognise themselves. It is a way of recounting a savoir-faire guided by innovation, the ability to find the detail that distinguishes Made in Italy in the world.

Creativity and freedom

Emu is not just a company, but an outdoor lifestyle. The brand's history tells of continuity, sharing, hospitality, uniqueness, personality, ideas, experiences, love of the outdoors, attention to nature, and the ability to think outside the box. A spirit of creativity and freedom that finds expression in living in the open air, with an open mind.

The novelties: Collier, balance and measure

Born from this philosophy, novelties such as Collier, Café and Shine. Collier (chair, armchair, relax armchair and steel tables), design by LCM Marin Design Studio, is Emu's new classic collection modulated on balance and measure. Details and geometric contrasts evoke traditional forms interpreted in a contemporary way.

Café, simple and universal

Café, design Christophe Pillet, is the Emu collection with a contemporary and welcoming taste, simple, seductive, universal. The solidity of the steel structure gives shape to seats that welcome, inviting you to sit down for a moment of relaxation: chair, armchair and stool, in a wide palette of colours, for outdoor and indoor spaces, in residential and contract contexts.

Shine, mixing different materials

Emu's ability to mix different materials is evident in the new Fsc teak-framed version of the Shine lounger, design by Arik Levy: teak makes the new lounger a natural complement to the collection, increasing its transversality.