Flaminia wins the ADI Booth Award 2023 for the best stand at Cersaie. Now in its fourth edition, the award, established by the Industrial Design Association, selects each year the most interesting stands from the point of view of image, experience and transmission of the values of the brands taking part in the great Bologna event.
An award for accuracy, research, quality
"A rigorous project that strips away any setting and styling to restore the product to the role of protagonist. The ten colour compositions involve the visitor while remaining a permeable and open space in dialogue with what goes on around. The accuracy of the design tells of an established brand that continues to invest in research and has not hesitated to display a product for the disabled to reaffirm that quality must be for everyone". This is how the Italian association, the instigator of the award and world-renowned for the Compasso d'Oro, defines the design of the Flaminia stand by the company's art director Giulio Cappellini, in collaboration with Leonardo Talarico.
A village to explore
Giulio Cappellini has designed for Flaminia a space structured like a village to be explored, focusing on an immersive experience. The walls of the boxes, covered in grey porcelain stoneware, as well as the floor, are a tribute to the contemporary architecture of the Rising Sun. The exhibition design revolves around a large central glass structure in which the bar and lounge are housed and which serves as a link for the different spaces, defined inside by nuances that harmonise with the shades of the products on display.
Exploring the language of design
"We are very proud of this recognition, which once again demonstrates Flaminia's commitment and willingness to explore the language of design. The company has been a pioneer in understanding the bathroom universe from a design perspective, involving the big names in design, experimenting with the theme of colour applied to bathroom furniture and investing in display concepts that are able to involve users, offering them an immersive experience of the brand," explains Giulio Cappellini, art director of Flaminia.