In the conception and design phase of a product, visual elements, shapes, colours can evoke memories and feelings linked to tradition. Nostalgia and memory of the past can become a powerful tool to arouse emotions and strike the imagination. There are various modes of expression the designer can resort to: from adopting retro styles to using traditional materials and classic cultural references. This is what Vincent Van Duysen did for the Flora project curated for Fantini.

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