Search for beauty, instinct for creativity, passion, modern production technology: Florim products are designed and manufactured to make people feel good in their space. Innovation, sustainability, design, cultural heritage and strong identity are some of the values shared by the Emilian ceramic industrial group and the Altagamma Foundation which since 1992 has brought together the ambassadors of the Italian lifestyle around the world. A unity of views that allowed Florim to be welcomed as a new member. "We are proud and honored to be able to support the prestige of the Altagamma Foundation and to collaborate with internationally recognized companies, united by a strong spirit of collaboration, to promote excellence, uniqueness and made in Italy style in the world", explains Claudio Lucchese, president of the Florim Group.
The company (the first ceramic industry to transform itself into a Benefit Company and to date the only certified B Corp) will make its contribution to the issue of sustainability, one of the pillars on which the strategic plan of the Foundation for the three-year period 2020-2022 is focused.
"We are pleased to welcome Florim among the Altagamma members, who reach 113 for the first time, due to the high positioning achieved within the Italian and international ceramic industry. Florim, which makes our panel of design companies wider and more prestigious, is a made in Italy reality whose characteristics are the best expression of our top of the range: local roots, extraordinary manufacturing quality and a capacity for innovation that make a protagonist of ceramics. Attention to sustainability and B Corp certification are further distinctive elements that align Florim with the strategic objectives of the Foundation ", added Stefania Lazzaroni, general manager of Altagamma.
Today, the Italian luxury industry is worth about 126 billion euros (representing about 10% of the global market), generates on average 50% of its turnover through exports and employs about 1,922,000 people between direct and indirect employees. (sources: Altagamma, SDA Bocconi, Bain & Company).