A passion for beauty and design has led Florim to produce ceramic surfaces for the needs of construction, architecture and interior design for over 60 years. Headed today by Claudio Lucchese, the company has a history rooted in the Modenese ceramic district and a present as an international trendsetter in the sector. With state-of-the-art production units, trading companies, partnerships in Europe, America, Asia and Flagship Stores or single-brand spaces, Florim is present in the main world capitals of architecture and design (Milan, New York, Moscow, Singapore, Frankfurt, London, Abu Dhabi, Paris, Rome).
A central space
The new showroom in Rome was recently inaugurated, a few steps away from Piazza di Spagna and Palazzo Chigi. The space, of about 350 square metres, has three windows overlooking Via dei Due Macelli and another four on Via di Capo le Case: a historically valuable setting to promote the product and the use of large slabs as a design element. The opening is a further step in the project to promote the image and approach the large engineering and architecture studios that began thirteen years ago and that has seen nine openings of institutional spaces in the most important design centres in Italy and around the world.
A long journey
"We continue to invest in the opening of new spaces that allow us to be present in the main world capitals of architecture and design. A path that began in 2009 precisely in Italy, where we opened the first Flagship Store in Milan, and that will continue in the coming months," explains Claudio Lucchese, Florim president. "All this with the aim of promoting Florim surfaces and the use of large slabs both for traditional applications and for the furnishing sector that is increasingly receptive and attentive to the sustainable aspects of products."
The exhibition spaces were realised in stylistic continuity with the other showrooms: from the Florim Gallery in Fiorano Modenese to the Italian and international Flagship Stores. The Roman environments present a multifunctional concept developed on two levels.
On two levels
The ground floor is characterised by large windows that allow natural light to enter. Here there are spaces entirely furnished with Florim surfaces for different uses; next to this, a more technical area dedicated to the range of large Magnum Oversize slabs (up to 320x160cm). The basement houses an area dedicated to outdoor applications, a work area reserved for architects and designers as well as an office environment.
Photos by Vanni Borghi