Three visuals that make up the communication project and connect FMG surfaces with virgin landscapes: Build a Sense of a Place, in which the large slabs of Verde Persia create continuity between mountain panorama and architectural space. Tuned to the pace of nature, where the majestic beauty of Rosso Lepanto draws scenic backdrops, in harmony with the grandeur of the Grand Canyon; Blend new aesthetic codes, in which Kuroca surfaces interact with the external flora. Strong Soul, Natural Essence embodies one of the key concepts of the brand's vision for which nature is an admired and respected inspiration, and architecture is an elegant and essential replica of it.
Here the link to the communication campaign.