Always among the best sellers of Aran Cucine, Erika (here in the Gray Beton composition with curved elements) has undergone a restyling. In the 2020 version designed by Research and Development Office Aran Cucine, it is even more versatile and flexible, so as to be able to address a very wide target and cover different market segments. Erika interprets people's need for sweetness: a word that does not indicate a cloying feeling, but the desire to give warmth to spaces. For example, giving the opportunity to assemble materials in a less obvious and banal way, with a little more kindness and humanity. Sensitivity to the social and cultural aspects linked to the living space has allowed us to combine materials or elements, even heterogeneous ones, useful for creating customizable projects. While the introduction of curved and circular elements intends to interpret values such as inclusiveness and conviviality. Fundamental in the development of the new product was the role of the company which, in addition to looking at the market, believed in the values that inspire Erika. In this case, the new kitchen has become the spokesperson for an innovative, flexible lifestyle, open to multiple market segments, which the company has clearly endorsed. From this communion of intentions between the company and the designer, a kitchen like Erika was born: not just the space of a house, but a space in which to feel at home.
At a glance
