The power of a brand that made history
Born in 1945, Oluce is the oldest Italian company operating in the field of design lighting with a collection that includes revolutionary projects signed by great masters who have made the history of lighting.
On the occasion of the FuoriSalone, which animated Milan last June, Ferruccio Laviani created an evocative installation with a path not only among the brand’s novelties but also through a selection of historical pieces.
As in a museum, it was possible to admire some of the most iconic lamps of recent decades along with the company’s new creations.
The space in via Borgonuovo, a location never before used by the company, hosted in this setting characterized by colorful graphics and geometric elements a unique series of lamps conceived as decorative furnishing elements capable of being protagonists of the environment, both when turned on and off.
The new Parallel collection
In particular, two new families of lamps were on display. The first is the result of the work of Victor Vasilev, who renews his relationship with the company after the success of the Superluna family.
Parallel, a very rigorous series consisting of a table lamp and a floor lamp, consists of a vertical stem positioned laterally that holds a cylindrical metal shade, the special feature of which is a hammered leather finish.
The Bulgarian designer’s choice of this unusual material contributes to highlighting Oluce’s ability to constantly renew itself thanks to the research and exploration of innovative design solutions.
The re-edition of G.O.
The G.O. lamp, on the other hand, is the re-edition of a model designed by Giuseppe Ostuni in the 1960s.
While perfectly representing the design features of the period – in which the designers were beginning to think about the production of objects in large series and serached for new solutions related to the functionality and essentiality of the forms using previously unexplored materials – it is an extremely contemporary lamp.
The lampshade is mounted on a vertical stem with the arm as a sliding element, useful for repositioning and orienting the light beam as needed.
The original design, with the cylindrical lampshade and the different materials with which the various elements are made, has been maintained in this re-proposal that is embellished with refined details: satin gold finishes contrasting with the black of the nickel and with the black, scarlet red or anodic bronze colors of the base and lampshade.
The prominence of the strong colors, in antithesis to each other, infuses new energy into a piece capable of proving to be very contemporary. In addition, a new reading version is added to the only table version of the first production.
Among the various novelties of the company for 2022, in particular G.O. elegantly reaffirms Oluce’s attitude to create objects, both beautiful and precious, the expression of an entrepreneurial history marked by a well-defined aesthetic, not influenced by current fashion, capable of imposing itself and being a protagonist beyond styles and generations.