The power of a brand that made history
Born in 1945, Oluce is the oldest Italian company operating in the field of design lighting with a collection that includes revolutionary projects signed by great masters who have made the history of lighting.
On the occasion of the FuoriSalone, which animated Milan last June, Ferruccio Laviani created an evocative installation with a path not only among the brand’s novelties but also through a selection of historical pieces.
As in a museum, it was possible to admire some of the most iconic lamps of recent decades along with the company’s new creations.
The space in via Borgonuovo, a location never before used by the company, hosted in this setting characterized by colorful graphics and geometric elements a unique series of lamps conceived as decorative furnishing elements capable of being protagonists of the environment, both when turned on and off.