Presented on the occasion of Milan Design Week 2024, the new Medius Terra collection by the Greek brand Urbi et Orbi is a hymn to the Mediterranean

Observing nature, learning from its cycles and replicating what is possible: shaped on this principle, Urbi et Orbi is the Greek brand of interior accessories that offers furnishing solutions with low environmental impact.

Born in Athens in 2012 with the aim of providing a durable alternative to the usual 'fast' choices that emerged in the twentieth century, Urbi et Orbi is the emblem for objects designed to remain over time, capable of creating a lasting and significant relationship with who buys them.

From the living room to the bathroom, all Urbi et Orbi products are designed with concrete as the primary material: an innovative choice, which in some cases has raised doubts due to the small percentage of artificial component (cement), but which the company brings forward with pride as a material that integrates perfectly into the environment, aligning itself with the rhythms of nature.

The new Medius Terra collection: an ode to the Mediterranean

The new collection, Medius Natura, conceived by the brand in collaboration with the designers Gian Paolo Venier of OTTO Studio, Sotiris Lazou Design Studio, and CTRLZAK to celebrate the richness of the Mediterranean in all its declinations, also sees concrete as the heart-material, to which secondary elements in wood or metal have been associated.

Defined not only as a collection but as a 'testament' of the territory to which it pays homage, the Medius Terra collection is divided into three chapters, Gea, Zoe and Forma, which include tables and coffee tables, pendant and wall lamps, vases, or, again, stools with an unmistakable personality.

All pieces related to each other by a harmonious dialogue of typically Mediterranean colors and shapes.

The choice of concrete and the commitment to recycling

Concrete, as Urbi et Orbi explains, is in all respects an eco-friendly material as it is recyclable. A path that the company has committed to pursuing, making this phase, over the years, an integral (and fundamental) part of the production cycle.

Urbi et Orbi has in fact chosen to recycle 100% of the waste it produces. To create it, the company uses raw materials recovered from the areas near Athens, mixed with sand collected from processing in the workshop.