“Already today, 10% of the second-hand home furnishings market is made up of Ikea products. With this platform we see the possibility of simplifying and improving the experience for both sellers and buyers,” explained Jesper Brodin, CEO of Ingka Group, the largest Ikea retailer which, with its 482 stores and city stores covering 31 markets, represents approximately 90% of the Swedish brand’s retail sales.

The idea starts from the fact that the global second-hand furniture market has a expected annual growth rate of 6.4% in 2024. To discourage the already widespread diffusion of its furniture on the numerous marketplaces for buying and selling second-hand goods, Ikea has therefore chosen to create an alternative business model that facilitates access to its products – while keeping them within its own perimeter of action.

“The test will continue until December – continues Jesper Brodin – and during this period we will continuously interact with users to understand the behaviors and interests of customers towards a digital used market, as well as what it would mean for us from a business point of view, after December we will evaluate and decide on the next steps”.