From this survey and with the intention of investigating the active role of technology Deutsche Telekom, one of the world's leading telecommunications companies, has given shape to an applied reflection that debuted, during Design Week 2022, with three new multidisciplinary proposals.
Three customer-oriented dimensions, ranging from hyper-intelligent household objects to services interactive, all usable individually or in an interconnected system.
Smart objects for home life
With a view to reinterpreting the digital objects that live in our homes, Deutsche Telekom Design & Customer Experience has created the Connectivity Concept, a series of products born from the collaboration with the Strategic design agency LAYER, which propose as a concrete aid to the optimization and simplification of home management.
The collection, consisting of devices with an intelligent interface, includes a router, a mesh repeater, a set-top box-soundbar with webcam, a set-top box and a remote control.
The Connectivity Concepts won the Red Dot Award for the 2022 concept design: their aesthetically refined line and the advanced technological know-how that characterize them, are well placed alongside the in-depth research on materials - a subject to which the company pays particular attention, in line with the constant interest in the well-being of the planet.
Sustainability has the face of a QR Code
And it is precisely in the area of eco-sustainable lifestyle that the second novelty is positioned: Augmented Reality Packaging, the digitized approach to packaging patented by Deutsche Telekom Design & amp; Customer Experience to save precious raw materials - such as the paper needed, for example, to illustrate the instructions - and, together, implement the experiential sphere of the purchased product - we think in this case at the unboxing moment.
With Augmented Reality Packaging the Company has thought about how augmented reality can be an ally in the search for green and respectful solutions; only in terms of materials is it possible, in fact, to save on ink, paper and processing.
Specifically, the packaging of the purchased goods is accompanied by a single QR code which, if framed with the smartphone camera, shows its content, user manual, product characteristics and all specifications. related to the purchase.
Connected and happy
The third novelty of the brand, MagentaZuHause, is the application designed as an integrated tool useful for supporting daily activities at home, already nominated for the UX Design Award 2022.
For example, with MagentaZuHause you can receive a notification when one of the family members comes home after school, or you can set up remote management of connected devices in the house , such as lamps or routers.
Demonstrating how technology can relieve numerous daily tasks and pressures, simplifying routine and saving precious personal time.
Fractal, the infinite possibilities of technology
During the FuoriSalone 2022, then, Deutsche Telekom Design & amp; Customer Experience was able to express its own interpretation of the relationship between design and technology.
The installation Fractal created by the company in collaboration with Strategic design agency LAYER, and exhibited at the University of Milan in the context of the INTERNI Design Re-Generation exhibition-event, was the experiential (and physical) means with which Deutsche Telekom told how the designer is called to question the evolution of his role and the impact that new technologies have on everyday life: ethics and sustainability have been proposed as the founding pillars of contemporary planning.
The installation - with a high immersive rate - allowed visitors to access a mirror room in which their own image was endlessly reflected, alluding to the mutual influence between people and digital spaces but also to the countless opportunities that the technological future holds.