Six online events, open to the public and designed for those who are passionate about projects, as well as for clients and the international press. Ideal Standard thus launches a strong message for transversal and engaging communication, attentive to the strength of the most diverse cultural identities and curious about what each place can say. The goal is to return to talking to the public thanks to the historical values ​​of the brand: design, quality, research. At the same time embracing the idea of ​​closeness, of relationship. The Together World Tour is an opportunity to meet again in a digital space to assert the strength of bonds and human closeness, despite everything.

A strategy that also arises from the meeting with Roberto Palomba, the company's chief designer officer, who has brought back the great work that the Italian masters have done together with Ideal Standard to its origins. An extraordinary design undertaking that Palomba has seen relived in the original drawings, in the sketches, in the technical tables that tell the historical collections and their evolutions. The Together World Tour focuses on the Atelier Collections catalog, a new series of objects born from the partnership with the PS + A studio that bring the inspiration of historical pieces to the contemporary, and that at the same time find inspiration in architecture, design, lifestyle of modern metropolises.

The first stop on Ideal Standard's journey around the world was Milan. The city where Roberto Palomba works and lives, the place where historical collections were born and one of the undisputed capitals of world design. It is an itinerary along the milestones of the Milanese project. A montage of streaming and video content that has the impact of a physical event and the imaginative and inspiring power of a conversation between friends. It is a new language that Ideal Standard explores with curiosity, without uncertainty, capturing the whole spectrum of opportunities and potential of an innovative way of communicating.