There is a consistent need for beauty. It is not a banality, it is really a primary necessity. Because beauty is not optional, it is not a luxury. For the human soul, and for emotional health, it is a solution and a consolation. The simplest and most immediate perception of beauty is an end in itself, it does not create expectations. Its most common form is in the appreciation of nature, which we human beings enjoy every manifestation of. During the lockdowns even those who did not have a terrace or a small balcony opened the windows to create a hybrid space, neither inside nor outside, a corner in which to stay in the micro habitat of flower pots with the warmth of the sun on the skin.
To get out of the metaphor just look at the news. Indoor furniture companies measured themselves with new outdoor collections. Lightweight and recyclable materials such as aluminum are used to build ideal settings for living in nature, staying outdoors. Piero Lissoni designed Borea, the B&B Italia outdoor collection, inspired by his love for airplanes and an immersive and all-encompassing idea of open air life. He talks about his project in the first person, he talks about the origin of his idea, the realization and the sustainable end. He imagines the reuse of furniture and tunes in with what nature needs in exchange for so much free pleasure.
Gordon Guillaumier inaugurates his collaboration with Cimento from a series of outdoor furniture. Cannareggio is inspired by the Venetian colors and the liveliness of one of the most popular neighborhoods of the lagoon city. The designer designed them for the living and relaxation areas: the idea of outdoor furniture gains density. The forms are sculptural and sensual, introducing the idea of an urban garden and an environment that expands from the inside to the outside.
Unopiù adapts production to the trend and presents URBN Balcony, a collection of furniture for small city outdoors designed by Meneghello Paolelli Associati. A modular structure in iroko wood that is fixed to the wall or ceiling and easily solves many functions. The collection also includes benches / containers, curtains, a small folding tripod.
Frette launches the Lido collection: a capsule dedicated to moments of leisure and relaxation in the pool and in the gardens. Towels, sheets, pillows. A small series that completes the catalog of the famous linen brand with the usual high-end quality.
Fabrizio Cameli, Talenti ceo, confirms the positive trend of the sector and announces consistent growth in the brand's turnover: + 26% compared to 2019. A result due to intelligent emergency management, according to the manager. And a renewed interest in an outdoor that becomes more inhabited and livable. A second living room that reconciles the need to feel at home in gardens and open spaces.