Green conscience and an ethical benefit are increasingly common among newcomers. Elli & Rini is a new brand created to produce the Pianeta working and entertainment station. The brand is the spin off of Gremove, a company that has embarked on the path of B Corp. The two founders, Sergio Vaccarini and Federica Foiadelli, are firm supporters of a new way of doing business. Even in design. “Doing business and thinking about everyone's well-being is possible” says Federica Foiadelli. “We have three brands that help improve the quality of life and help give hope and vision in this really tough time”. And Pianeta, the first product by Elli & Rini, is the attempt to root the themes of digitization and sustainability in a design product. “For us, sustainability means surviving, finding new ways while respecting the plurality of needs”, explains Sergio Vaccarini. "We need beauty, physicality, real experiences to be able to give the right meaning to the digital revolution”.