Sustainability is now a concept rooted in historical and non-historical design brands. The drive for the green transition, however, is ethical

Design-oriented brands take the themes of the 2030 agenda for sustainability seriously. An event that no one wants to miss, neither the designers, nor the companies nor, above all, the public. From this point of view, design is an exceptional aggregator. The organic vision of production cycles, the instinct to explore and research the design mindset, the humanistic sensitivity are all qualities that make the project one of the privileged paths towards the green transition. Goodwill is the engine for dealing with investments and risks. The political and institutional choices that make the work of the individual meaningful and impactful are of great use. But getting started is really a matter of choice. Ursula Tischner, founder of Econcept and one of the first designers to deal with ecology and sustainability in Europe also argues: “The transition of companies is not an accident, it is an act of will. Entrepreneurs and managers want to do the right thing and leave a better world to those who will come later”. This is demonstrated by the great design and production effort of Made in Italy. Historic brands are moving towards a new way of producing. And they try different ways to get to be able to call themselves carbon neutral.

Green conscience and an ethical benefit are increasingly common among newcomers. Elli & Rini is a new brand created to produce the Pianeta working and entertainment station. The brand is the spin off of Gremove, a company that has embarked on the path of B Corp. The two founders, Sergio Vaccarini and Federica Foiadelli, are firm supporters of a new way of doing business. Even in design. “Doing business and thinking about everyone's well-being is possible” says Federica Foiadelli. We have three brands that help improve the quality of life and help give hope and vision in this really tough time”. And Pianeta, the first product by Elli & Rini, is the attempt to root the themes of digitization and sustainability in a design product. “For us, sustainability means surviving, finding new ways while respecting the plurality of needs”, explains Sergio Vaccarini. "We need beauty, physicality, real experiences to be able to give the right meaning to the digital revolution”.

These days the themes of sustainability recur in many showrooms and shops.

Cassina presents a re-edition of the great classic by Afra and Tobia Scarpa Soriana. In this 2021 version the sofa maintains the same design spirit, but construction and materials are developed in an eco-sustainable way for a lower environmental impact and to increase comfort. The processing and material changes are the work of Cassina LAB, a joint venture with the of Milan. The polyurethane has been replaced by spheres of BioFoam, a foam with an organic base. The padding of the backrests is in 100% recycled PET blown fiber: comfortable and ecological at the same time. The Trampoline outdoor collection by Patricia Urquiola is also born from the same partnership with The seat panels are in RFM, a hand-finished and completely reusable recycled fiberglass.



In addition to new Noonu upholstery system by Antonio Citterio, B&B Italia also presents the new outdoor collection by Piero Lissoni, Borea. A project also focused on the life cycle of the product, which according to Lissoni must be able to be imagined in its second and third rebirth. It is precisely the breadth of vision that informs the correct choice of materials, the resistant and recyclable aluminum, and a sober construction that pays attention to the lightness and strength of the shells and structures.