The starting point of the company was to think about the needs of the contemporary house intended both as a new construction and as a renovation project, a road - the latter - very beaten following the various lockdowns that have prompted many to rethink their home, and incentivized by the superbonus. Starting from the ten colors of the Warm Collection, the new collection expands up to one hundred and fifty shades, inspired by classic Italian design, where a strong component of neutrals stands out which, gradually, is completed with progressively more lively tones up to a group of more colors. vibrant and decisive. All colors are formulated with high quality pigments combined with oils and natural active ingredients and characterized by a unique color depth and decorative impact. The collection is designed to mix tones and textures and create elegant contemporary interior concepts, with an eye to sustainability (we are talking about highly breathable, natural and ecological paints. Entirely water-based and odorless, which do not contain VOC, formaldehyde, alkylphenol ethoxylates (APEO), coalescents, plasticizers and heavy metals).

A guided tour

The collection is designed to be able to guide comfortably towards the most suitable color option, helping to overcome the typical impasses of a choice open to a very wide range of colors. Thus, the one hundred and fifty shades were divided into fifteen color families that make up the vertical columns (Neutral Gray, Cold Gray, Navy Blue, Petrol Blue, Natural Green, Olive Green, Warm Gray, Greige, Modern Yellow, Dusty Yellow, Desert Peach, Neutral Pink, Rose Pink, Soft Lavender, and Violet). Horizontally, on the other hand, the palette is structured according to three shades of intensity: light, medium and dark, to intuitively favor the creation of harmonic palettes.

Surfaces

The new Kerakoll textures are an integral part of the Color Collection. From the seemingly spontaneous incisions reminiscent of hand-troweled concrete to the wood structure for parquet, the look and material sensations of the surfaces can completely transform a space. Ideal for walls and floors of outdoor and indoor spaces, each surface treatment is versatile, resistant and ecological. The range includes Absolute Paint, Decor Paint, Wallcrete, Wallpaper, Patina, Stripe Living, Microresina, Microresina Floor, Microresina Parquet, Legno + Color, Cementoresina, Outdoor Paint and Outdoor Plaster. Each of the surfaces, inspired by the artisan tradition, is formulated to complement the one hundred and fifty colors of the new Color Chart.