After having set the standard for the designer domestic fireplace in 1968, the French company converts the historic Gyrofocus into a new bioethanol model, with no smoke, no flue, for installation in complete freedom

This is a story that begins in 1968. The 1968 of Dominique Imbert, founder of Focus, the French brand that revolutionised the fireplaces sector with the world's first 360° pivoting and suspended model. Since then, half a century later, Gyrofocus continues to be a game-changer, starting with a new range of sustainable and eco-efficient fireplaces.

Research and technology

The latest innovation is in fact the bioethanol model. The innovation is designed to be completely autonomous thanks to operation via rechargeable battery. The electronic burner is operated by remote control and the flue-free combustion does not require an external flue. The model can now be installed in rooms that do not meet the technical requirements for the installation of a classic wood or gas fireplace.

Maximum safety

The filling of the appliance by means of a pump with an anti-overflow protection, the impossibility of refilling and re-lighting after operation while the fireplace is still hot, as well as the integrated CO2 sensor, make the new Gyrofocus bioethanol burner a safe device. And it was precisely to ensure the safety of the product that Focus decided to work with Ignisial Paris, specialising in the production of haut de gamme bioethanol burners, to develop a unique burner specifically designed for the characteristic and timeless shape of the Gyrofocus.

And then the design

In terms of design, the size of the flames has been calibrated to occupy the interior space of the fireplace and be in harmony with the firebox opening. The aesthetics of the flames, the ceramic logs and the the simulated glowing bed of embers are reminiscent of an authentic wood fire. With excellent heat output, the new bioethanol Gyrofocus delivers a comfortable and generous fire, true to its history and DNA. The design is so distinctive that Focus continues to evolve its fuel mode (outdoor wood, Ecodesign glazed wood, gas and now bioethanol) without ever changing its original shape.

A versatile solution

The new bioethanol Gyrofocus is suitable for any interior: in a flat floor, under a loft, anywhere where there is no possibility of installing a chimney (for a minimum room volume of 150 cubic metres, i.e. 60 square metres by 2.50 to the ceiling). This is a solution that enhances the creative freedom of interior architects, who can leverage the ease of installation and safety in use. Furthermore, it is possible to convert the classic open wood-burning model to a bioethanol model, thus solving all situations where wood combustion is prohibited.

The glazed wood version

Appreciated worldwide, Gyrofocus has become the emblem of Focus and a symbol of international design, exhibited at the Musée d'Art Contemporain in Bordeaux, the Centre National d'Art Contemporain in Grenoble, and the Guggenheim in New York (1998). In 2022, with the introduction of the Ecodesign regulation requiring the technological adaptation of wood-burning appliances, Gyrofocus seemed destined to disappear. But at the end of 2021, while keeping the original form intact, Focus launched a new model in a glazed version, certified Ecodesign and meeting the world's strictest environmental standards.

A complex luminaire

A technological challenge that earned Gyrofocus glazed a victory at the prestigious German Design Award 2023, the fourth in the brand's history. "It was not just a matter of closing the chimney with glass," explain the company, "but of transforming a relatively simple open firebox, composed of about fifteen pieces, into a complex appliance, including 150 components assembled to the millimetre. The result is an eco-efficient fireplace, whose patented technology is now also applied to the Domofocus and Ergofocus models'.

Today, the Focus collections count around forty references, a challenge of continuous innovation where each milestone is the starting point for new success.