Today, sustainability means thinking, choosing and consuming differently. It means optimising, integrating, transferring, rethinking materials and energy to find new functions and innovative objects. Design has always tried, throughout its history and in ways appropriate to the times it has passed through, to respond to these needs. From the first phase, that of ecodesign, which was concerned exclusively with the environmental impact of the product, we moved on to the phase of eco-development and then to that of sustainable development, which shifted the focus from the local to the global sphere and broadened the field from the ecological to the economic and social sphere. Actors on the scene are entrepreneurs, producers, designers and consumers, called upon (according to their roles) to confront strategies, materials, technological innovation and new forms of energy. A green design that knows how to go beyond the product, considering everything that surrounds it: the production process, the impact of production on the environment and local production realities, with the enhancement of craftsmanship. To achieve a definition of progress and well-being that can deliver to future generations a better quality of life than today.
Unsustainability and sustainability of design
Having accepted the inherent unsustainability of design (at least in its initial institutionalisation), Design_Fiction staged an installation-narrative during the last FuoriSalone on the extension of the life cycle of objects, starting from their conception, as the key to beginning to write a second history of design. Only in this way will it be possible to intervene on the system-product chain and return to producing good material culture for the future, instead of just waste.
Hacking an object means interpreting it differently from what was envisaged when it was first designed, revealing its options, broadening its horizon of use, extending its life beyond its perceived and real obsolescence. The same obsolescence that leads to discarding things that would still have much to give and say.
A reflection on the future of design
Fourteen armchairs (each with its own lighting element) "hacked" by designers from the Strategic Design course of the two-year master's degree course at Isia Firenze. In the middle, the hybrid Planet Fiction Rug. An installation supported by content created through artificial intelligence systems and made available in augmented reality and other interactive modes. With this project (curated by Mirko Tattarini, in collaboration with Veronica Bogao and Francesco Bonomi, based on products by Mirabili Design by Formitalia Luxury Group), Isia Firenze wanted to define a more desirable future through objects and promote a generation of non-definitive furnishings that are open and ready to be interpreted, even in use.
Storytelling to remember and discuss
Planet Fiction Rug is a storytelling-ready data rug made up of 26 different tiles containing infographics on climate change and the migration it can generate. The rug thus becomes an opportunity to experience the floor in terms of relaxation, but also a pretext for remembering, discussing and generating awareness, especially in the younger generation.
Possible furnishing applications
The different tesserae that make up the carpet have been manufactured by Most, a workshop specialising in high-end processing and finishing using advanced technologies: active in the luxury and high-fashion sectors, through the Planet Fiction carpet it showcases possible applications in the furnishing sector.
Stylistic research and quality
Some of the carpet's woven elements are made by Manusa, a social cooperative that mixes textile craftsmanship and ethical and social values, creating products that tell of paths of social redemption, stylistic research and quality. The carpet also uses fabrics and yarns from Fratelli Bacci Filati, a historic company founded in 1916 that has been producing them ever since, following a strategy oriented towards quality and excellence.