The new interior design space by Studio Marco Piva inaugurated in Milan


Calligaris Group expands its network in Italy and in via Solferino in Milan inaugurates a prestigious flagship store designed by Studio Marco Piva on 700 square meters spread over two levels: linear and bright, thanks to the large ceiling windows, it will host the Calligaris collections, Ditre Italia and Luceplan.

"With this new flagship store in the heart of Milan, the world capital of design, we wanted to enclose in a single destination three of our brands that together can inspire and offer furnishing solutions, residential or commercial, for professionals and individuals" says Stefano Rosa Uliana, CEO of Calligaris Group.

The exhibition area presents, on the ground floor, a path in which the different environments (living, dining, sleeping, playing) are divided between the products of the three brands, as well as a lounge area and material library. On the mezzanine, the operational offices and a space cinema also used as a conversation space. The aim of the interior design project was to preserve the monumentality of the space, emphasizing the configuration of the different areas without changing the original layout.

A careful chromatic study characterizes the setting: neutral tones in the gray scale underline the design of the products in the various environments designed to be transformed over the course of the year. Spaces for conversation, socializing and sharing alternate with exhibition / interactive and co-working spaces to offer visitors and guests, thanks to cutting-edge technologies, an immersive experience. A common feature of both the flagship store and the furnishings is the attention to sustainability, in line with the "Greenbow" project launched in 2021. The company's green products, in fact, are inserted in the building that houses the store and which boasts the LEED Gold certification.

Partner of the project and manager of the store is Mo.1950, which consolidates its multi-year partnership with the Calligaris Group.