New concept, historical collections and novelties, savoir-faire of the maison in the new showroom in via Cavallotti

Present for years in Milan, Roche Bobois has chosen to move to an exclusive showroom in the heart of the city's Design District, close to the Italian and international high-end furniture brands.

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Overall view of the showroom, spread over two levels.

Collections and digital tools

The interior of the spaces, developed over 1,600 square metres and divided into two levels, was designed by the Roche Bobois design studio with the aim of highlighting the maison's concept, collections and savoir-faire, while also creating areas dedicated to design and digital tools. The showroom is characterised by the use of natural materials, both mineral and vegetable: ceramics, wood and green walls, the combination of which creates an elegant and comfortable atmosphere.

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The Blogger sofa, designed by Roberto Tapinassi and Maurizio Manzoni.

Architecture of Space

Intriguing volumes, plays of depth and double heights emphasise the architecture of the space. Two wide staircases organise the visitors' path, leading them to discover the collections that tell the story of the French Art de Vivre by Roche Bobois. During Milan Design Week, on the occasion of the inauguration of the new flagship store, the Barcelona-based collective Wanda (already the signature of projects realised for the biggest luxury houses and institutions such as Louis Vuitton, Dior or the Guggenheim Museum) created an exceptional scenography.

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The showroom is characterised by the use of natural materials, both mineral and vegetable: ceramics, wood and green walls, the combination of which creates an elegant and comfortable atmosphere.

A white cloud

The artists created a poetic work: a white origami cloud that spread from outside to inside the showroom, highlighting the two main novelties: the Blogger sofa, designed by Roberto Tapinassi and Maurizio Manzoni, and the spectacular Polygonia furniture-sculpture by Giacomo Garziano.

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The facade of the showroom in Via Cavallotti. Behind the windows, the installation by the Wanda collective during last Design Week: a white cloud of origami. Left, the Blogger sofa, designed by Roberto Tapinassi and Maurizio Manzoni; right, the Polygonia furniture-sculpture by Giacomo Garziano.
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